From recent surveys we've conducted with Australian farm machinery dealerships, the results are almost invariably the same. Dealer principals and managers advise they often have too much to do and not enough time to do it in, leaving precious little time to spend on their marketing.
When asked to examine their marketing activities they found they're almost always under-promoting one or more areas of their business.
A dealer's website today, as opposed to years ago, has a number of very important functions it must execute. Your website MUST :
When we design your website we aim to:
Build trust and confidence in your brand
We do this by giving your website a modern look and feel using colour, space and structure
Increase enquiries about your products
By using sound priciples of Search Engine Optimisation (SEO) and other strategic approaches
Maximise your used inventory turnover
Using design and a strategic approach, we can help you promote your used inventory most effectively
Ensure the widest audience possible
By building a mobile responsive website and rewarding your user with a great user experience
Speak directly to your ideal customer
Combining our marketing/rural background with your product/local knowledge to co-write copy
Give your visitors direct mobile access
Responsive websites mean your customers can tap-to-call & strike while the iron is hot
Our Marketing Support Service:
Regularly measure your websites' performance
Using Google Analytics we'll run regular analytics reports and make improvements where needed.
Liaise with your OEM to update promotions
It's often hard to keep up-to-date with what's going on. We ensure promotions reflect what's current.
Regular calls to ensure a strategic approach
When working 'in' your business it can often be hard to see the forest for the trees. We can offer an outsider's perspective.
Approach your online marketing proactively
We'll have you outline peak season times so your marketing supports your seasonal activities.
Add and remove used inventory when required
We have maintenance plans to suit your needs. ensuring your used inventory is kept up to date.
Monthly, fortnightly or weekly promo updates.
Having your promos regularly updated ensures you're making the most of the time visitors spend on your website.
For further details or a quote please contact us